Kid Rock, 'Pay Cut': 'Cowboy' Singer Plans 'Rebel Soul' Summer Tour with $20 Tickets, Discounted Beer and Merchandise

It looks like tickets for Kid Rock's upcoming Rebel Soul tour starting June 28 will cost a cool $20. Not only that, this "pay cut" that Rock came up with will also include discounts on merchandise, beverages and even some special fan treatment. He has done the math and this method will perhaps change the way most big name musicians will do tours. Rock does admit that he is "fortunate to be able to try this," referring to the fact that he is an incredibly successful and wealthy musician. So do you think this will become the norm for big-name touring musicians?

Kid Rock, who will be bringing ZZ Top and Uncle Kracker on tour with him, explained his new business model to Billboard:

"It's always going to come down to price, but I think [from the fan's perspective] it's more the service charges, the fees, getting in there and not knowing what beers will cost, what they'll hit you for parking. Every little thing they nickel and dime you, and it's not just music, it's sports, it's going to the movies. Artists demand so much money, and you have to set ticket prices at [a certain level]. Everyone's fighting the system, and it's really been all of our faults. We're all fortunate to make as much money as we do, and I can surely take a pay cut and help out in these hard times.

"If people show up, I'll get paid on that, and we'll become partners: partners on beer, partners on parking, partners on my T-shirts, partners on everything, and we'll take the money and split it at the end of the night. And we pass those savings on to our fans, which is what we really need to be thinking about. Even if the volume comes out, we're going to make less money, but I've got enough money to where it's not going to kill my lifestyle. And who doesn't want to play to a packed house every night?

"I've been doing the math, if you buy ticket with service charge, that's $25, you have three beers, you buy a t-shirt, you're under $70 for a t-shirt, having a some beers, seeing a concert and parking. I don't think you can beat that. I think people will be pleasantly surprised. Who knows they may spend the same amount of money, but they'll feel good about doing it."

Do you think that Rock's new strategy will be successful or is he just asking for trouble?