Dove Beauty Campaign: 'Real Beauty Sketches' Ad [VIDEO] Shows Women 'You're More Beautiful Than You Think,' Social Experiment Opens Eyes

There have been various different techniques companies have used over the last year to market their products. Some of the more successful marketing campaigns, like Kmart's recent "Ship My Pants" viral YouTube video, also came with some criticism and controversy. However, Dove's latest beauty product campaign has invoked positive reactions from customers, especially women. The message tells women that they are more beautiful than they think and they should realize it. Nothing controversial about that, just a positive message.

Dove cleverly enlisted the help of forensic artist Gil Zamora. Dove put Zamora on one side of a curtain and asked women to sit on the other side of the curtain and describe their appearance. Zamora, never seeing the women before, drew their appearance as they described it to him. Then Zamora drew a second picture of the women based on the description of someone who had just gotten to know them.

When the two pictures were put side by side and it was clear that others saw the women as more beautiful than they saw themselves. Obviously it's disappointing to think that women out there don't think as highly of themselves as they should, but at least it showed women that they should have more confidence and feel better about their appearance. You can read more about Dove's "Real Beauty Sketches" here.

Dove actually started the Self Esteem Fund that is committed to improving women's self esteem while also inspiring girls and women to reach their full potential. You can watch the video from Dove's latest beauty campaign below. What do you think of the campaign and video?

The YouTube description for Dove's "Real Beauty Sketches" video reads: "Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see."