Ray J 'I Hit It First' [VIDEO]: Kim Kardashian Ex Ray J, Behind the Scenes of "I Hit It First" Set, Leading Lady Kim K. Look Alike?

When people hear the word first, they immediately associate the word with winning, an that is just what "I Hit It First" singer Ray J is doing with the media attention surrounding his Kim K. and Kanye West attack song. Ray J released his latest marketing tool for "I Hit It First," a behind the scenes look at the "I Hit It First" video shoot.

Ray J sings,

"She might move on to rappers and ballplayers
But we all know I hit it first. I had her head going North and her ass going South
But now baby chose to go West. No matter where she goes or who she knows
, she still belongs in my bed."

The song immediately takes fans back to the 2007 adult film that he and reality TV star Kim Kardashian made when the two were dating in 2005.  Although Ray denied that the song was directed towards Kim or her baby daddy Kanye West, the song cover, a distorted image of Kim in a bikini, alludes otherwise. 

On Set, Ray J and high pitched rapper, Bobby Brakins, are with several dark haired curvy models who potentially will make the cut.  The video shoot is said to feature a leading lady Kim K. look alike.

Ray keeps saying the song is not about one person in particular, but it could be applicable to Kim and others, according to The YBF.

Behind the Scenes of "I Hit It First" Video Shoot: