Apple’s Big Stall in their overly ambitious dream of Apple Car

Cars can't ride on Apple-like wheels. Why? Because they would possibly roll pointlessly in limbo, like Apple did when they daydreamed of building a car. The visionary corporation has always banked on trances when developing their products, no wonder they are so unique in the market. However, this time they took their hallucinations to the extremes.

Apple imagined that they would build an automobile in the same league as big time players like Ford, Fiat and General Motors. A dream that has always proved how Apple is indisputably cracked.

Hot Apple News describes that Apple was working on a fully autonomous car and had labelled it the Project Titan. There are some reports that Steve Jobs might have had a dream of building a car at Apple. But the most obvious reason why Apple would embark on such an ambitious project is to beat their newly found rival, Google. Since the onset of 2005, Google has been developing a self-driving car, but at least they were wise enough to try out their technology in cars from well-established manufacturers.

The guess is that Apple probably saw this as an opportunity to out with Google in their own game and therefore decided to build the whole thing from scratch. Instead of partnering with other reputable car manufacturers like Toyota, Apple opted to build their own car first and then add the self-driving mechanism later. According to Citylab reports, Apple rummaged for the best engineers in the area, especially those from big corporations and gathered a possible 1000 men workforce to build the car.

What Apple didn't know is that vehicle manufacturing is an extremely demanding domain, one that entails lots of partnering. This is because nobody is really sure that their new technology will work safely and economically in the human environment, and partnering somehow raises the chances of success as well as distributes the risks.

This is not hard to tell, now that we have seen even the kingpins in the motor vehicle industry partnering and splitting profits, so as to give consumers the best. Some good examples are Mercedes and Porsche where they partnered to build the W124, or Toyota with Lexus.

It's not clear whether financial reasons are what coerced Apple to abandon the project, but they are a likely reason. Google's autonomous car driving mechanism alone, cost the company about $70,000 in each vehicle at the least. This is far much costlier than the value of the cars that Google uses to test the mechanism. Perhaps Apple resolved that the project was not economically viable, hence abandoned it.