Lil Wayne Mountain Dew Dropped [VIDEO]: 'I Am Not A Human II' Rapper Loses PepsiCo Deal Controversial Emmett Till Lyrics, Rep Sites 'Creative Differences'
Lil Wayne has lost his PespiCo Mountain Dew contract following backlash for "inappropriate" Emmett Till lyrics.
Lil Tunechi is the latest rapper to lose an endorsement deal for poor choice of words. His lyrics on his "Karate Chop" song, "Pop a lot of pain pills, 'bout to put rims on my skateboard wheels ... beat that p***y up like Emmett Till," infuriated the Till family, prompting them to put the pressure on Mountain Dew to drop him.
Although Weezy sent an apology letter to the Teal family, it was a little to late. "We do not plan any additional work with Lil Wayne moving forward," a rep for PepsiCo said in a statement to MTV News. "His offensive reference to a revered civil rights icon does not reflect the values of our brand. Till, was fatally beaten beyond recognition at the age of 14 in Mississippi in 1955 for allegedly whistling at a white woman
The Young Money Boss's rep confirmed the news to Associated Press stating the split was "an amicable parting" of ways due to "creative differences."
Creative differences or not, brands are not messing around when it comes to their reputations. Rappers have been learning that lesson one after another this year as Rick Ross, was the first to lost his deal with Reebok over his "U.O.E.N.O.," lyrics. PepsiCo laid down the law yearly this week, pulling ad's directed by Tyler the Creater.
Should Weezy have been released from his Mountain Dew contract? Is the line between freedoms of speech and politically correct blurred?
Lil Wayne Mountain Dew Commercial