Alison Brie, 'This Is It' [VIDEO]: 'Mad Men' Actress Stars in Short Film, Hot 'GIF Queen' Slips Her Feet into Roller Skates for Jewelry Designer

Alison Brie can now be seen starring in a short film entitled This Is It. This film project is the brainchild of jewelry designer Irene Neuwirth as a way to help promote her luxurious accessory line. Brie stars in this quirky fashion film (directed by Poppy De Villeneuve and Alex Braverman), which is set in a roller rink. So you guessed it: Alison Brie is skating around in roller skates. Brie is joined by We Are Scientists frontman Keith Murray as well as members of the band Au Revoir Simone (who are also responsible for the soundtrack).

"I think sometimes my brand can be a bit serious-the jewelry is a serious acquisition, and the price point isn't approachable for everyone. So I wanted to do something that had a fun, youthful feel, something that would speak to my friends and our clients," Neuwirth said.

Here is an excerpt from Katharine K. Zarrella's article on Style.com, explaing the video a little more:

Set in an old-school roller rink in New Jersey, the film, which debuts exclusively below, definitely evokes some childhood nostalgia. And, as far as "fun" goes, the short's star -Mad Men and Community actress Alison Brie -looks like she's having quite a bit of it while gliding around in Neuwirth's vibrant new wares. "I feel like she's perfect because she gorgeous and she has an incredible sense of humor, these big bright eyes, and a really fresh smile," said Neuwirth of her leading lady, who was styled by Jeananne Williams. The pair met through Neuwirth's boyfriend, Phil Lord -Brie has a role in his upcoming film, The Lego Movie.

Brie and Murray portray love interests in the short film.

He was like a pro roller skater, by the way," said the designer who also makes a cameo in the short. Neuworth explained that she was not really into roller-skating when she was younger.

"I had every birthday at a roller-skating rink when I was a kid. But until this film, I hadn't been on roller skates for twenty years," she said. "I'm the biggest klutz. But I was able to stay up. And it was so much fun."

Check out This Is It, a cool little short starring Alison Brie, right here: