Demi Lovato launches nail art line with The New Black just in time for Christmas: Lovatics can now get nails just like 'The X Factor' judge at Ulta

By Carolyn Menyes c.menyes@gmail.com | Nov 06, 2013 10:26 AM EST

Demi Lovato has ventured into the world of nail polish. The "Neon Lights" singer, who oftentimes rocks elaborate, beautiful manicures of her own on red carpets and her TV show The X Factor, launched a nail art product line with The New Black on Oct. 30, and the kits are now available for sale on Ulta.com.

The two kits available online mix together Lovato's personal dark style with bold glitter pieces, allowing dedicated Lovatics to get nails just like their idol. On Oct. 30, Lovato showed off the work of her kits on Twitter.

"SO COOL!!!!" Lovato wrote alongside pictures of her products and (presumably) her hands rocking the polish.

The first kit contains three different products. Called the "Demi Lovato Shattered 3pc Nail Set" and retailing at $14, the kit comes with a black polish, flaky gold glitter and silver and gold square studs. "All you need is a good top coat and perhaps a toothpick for setting the studs if you prefer not to involve fingers," the product website details state. Lovato mixed together the dramatic black polish with some white to create an even more intense impact.

Meanwhile, the second kit called the "Demi Lovato Safari 5pc Nail Set" includes five pieces, as the title would suggest. A sparkly black polish, olive green, metallic silver, ivory and textured gold glitter make up the package. Taking inspiration from the jungle, the $22 kit is less dramatic that Shattered but allows for a wide variety of nail looks.

Lovato's timing for releasing her The New Black nail polish line is impeccable -- the kits hit the stores just in time for the big holiday shopping rush.

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