Pharrell releases 24-hour music video
Having a bad day? Have a few hours to spare? By "few" we mean 24. That's how many hours it's gonna take to finish Pharrell's new video.
Pharrell's new video for "Happy" from the Despicable Me 2 soundtrack is a definite mood changer. The video went viral and became known as "the world's first 24-hour music video."
"Happy" repeats throughout the 24-hour footage. Viewers are able to switch between channels showcasing a different person (or persons) strutting and dancing towards the camera throughout the duration of the song.
The video features cameos from Steve Carrel, Tyler The Creator, Magic Johnson, and many other smiled strangers.
Check out the world's first 24-hour music video at 24hoursofhappy.com. With this fun, interactive video you can easily switch between different times of the day and share your favorite sequences with your friends via Twitter and Facebook, or you can watch the video in 4-hour doses courtesy of XXL Magazine.
The release of his innovative video comes days after GQ named Pharrell "Hitmaker of the Year."
The rapper, producer is responsible for Robin Thicke's "Blurred Lines" and Daft Punk's "Get Lucky."
"Both songs are for people who need a break," said Pharrell about the records. "There's a lot of f---ed-up travesty in the world. Sometimes you just need a Hallmark card. Sometimes you just need to shake you're a--."
We're guessing "Happy" can be included as a song for someone who needs a break too.
What do you think of Pharrell's new video? Will you watch "Happy" in its entirety or is it too much?