'RoboCop' warns us to 'drive sober' this Christmas and New Year's season with new movie footage [WATCH]

In an interesting and innovative cross-promotion strategy from Sony and the United States Department of Transportation and the National Highway Traffic Safety Administration, RoboCop warns us all to drive sober during the upcoming Christmas and New Year's holiday season. Clearly drinking and driving is a serious subject, but mixing in this upcoming movie about a super-cop is definitely a fun way to be reminded of these dangers.

Check out this new commercial that is sure to be running all over television next week and the week after:

What do you think of this new advertisement/public service announcement? Let us know in the comments section below!

RoboCop opens on February 12, 2014. Here is a synopsis of the upcoming movie:

In RoboCop, the year is 2028 and multinational conglomerate OmniCorp is at the center of robot technology. Overseas, their drones have been used by the military for years - and it's meant billions for OmniCorp's bottom line. Now OmniCorp wants to bring their controversial technology to the home front, and they see a golden opportunity to do it. When Alex Murphy (Joel Kinnaman) - a loving husband, father and good cop doing his best to stem the tide of crime and corruption in Detroit - is critically injured in the line of duty, OmniCorp sees their chance for a part-man, part-robot police officer. OmniCorp envisions a RoboCop in every city and even more billions for their shareholders, but they never counted on one thing: there is still a man inside the machine pursuing justice.