Justin Bieber 'Believe' movie flops at Christmas Day box office, making a paltry $1250 per theater

It's not a very Merry Christmas season for Justin Bieber. The Journals singer's new concert movie/documentary Believe is totally flopping at the box office.

The revealing movie, which was released on Christmas Day (Dec. 25) made a mere $1.25 million in its first day, according to The Wall Street Journal. That means the movie came in 14th place on the holiday, getting bested by nearly every other major movie release, including Anchorman 2, The Hobbit: The Desolation of Smaug and even Disney's Frozen, which debuted in theaters a full month ago.

Believe debuted in 1000 theaters across the United States. With the $1.25 million payday, that means the "revelatory" documentary only pulled in a paltry $1,250 per theater. Ouch.

To contrast, Bieber's first concert doc Never Say Never made more than $12 million its first day in theaters. That's a huge decline in sales in only two short years.

So, why is Believe on its way to Bombs-ville?

First off, the film has had very little promotion outside the realm of the Internet. Both trailers for Believe as well as the film's poster were unveiled online, and there were very few spots (if any) for the movie on television or ahead of other movies in theaters.

Bieber gave a few, selected interviews to online outlets behind Believe but didn't show up on any of the regular talk shows to pimp his new film.

Perhaps this was a failed experiment in viral marketing, but while the hardcore Beliebers went out to see the movie, no one else seems to have.

Another reason Believe may have bombed is the crowded Christmas Day movie release date market. Big name films such as The Wolf of Wall Street, The Secret Life of Walter Mitty and Grudge Match all dropped on Dec. 25 this year.

In the end, it seems like Bieber's year of bad PR will continue with the lack of interest in his repairing film Believe.