Joseph Gordon-Levitt launched his longtime project 'HitRecord on TV' at Sundance
Joseph Gordon-Levitt premiered the first three episodes of his unique new variety show HitRecord on TV at Sundance on Friday. The show features short films, animations, songs, skits and stories that were crowd-sourced from a ton of collaborators, many who never thought their talents would be seen.
Premiering last night on Pivot TV, HitRecord on TV highlights the contributions so many people are capable of in the realm of expression, and it demonstrates the power that the Internet has when it comes to massive exposure from what could have been just an empty room before.
What started as a small project in 2005 for Gordon-Levitt has turned into a widespread incentive. The online community involved has reached 300,000 members. There are online films and songs, three hardback volumes of Tiny Stories anthologies and music collections, which are available at HitRecord.org.
Before he revealed the first three episodes at Sundance, he exclaimed, "This is the Netflix experience: The binge watch!"
Each episode is centered on an abstract theme that Gordon-Levitt gave to the contributors. The first three are "One," "Fantasy" and "Trash."
At a post-screening Q&A, Gordon-Levitt opened up about the importance of this project, especially in regards to his brother, who co-founded the project and died at the age of 36. He said his brother "wanted people to try something they didn't think they could do."
"If someone wanted to write but didn't think they could show it to somebody else, if somebody sang but didn't want anyone to hear it, he wanted people to have a place to do it," Gordon-Levitt said. "We try to do it with such warmth and encouragement. He would be so f--king happy to see all you guys here."