GLAAD praises Coca-Cola for showcasing gay dads in Super Bowl 'It's Beautiful' commercial [VIDEO]
While Super Bowl XLVIII was a great showcase of exceptional commercials, one of the biggest companies in the world used this platform to make history. Coca-Cola used some of its ad time for a commercial entitled "It's Beautiful," which featured a gay couple as the central characters. Now GLAAD is praising the soda company for making such great strides for the LGBT community.
"Including a gay family in this ad is not only a step forward for the advertising industry, but a reflection of the growing majority of Americans who proudly support their LGBT friends, family and neighbors as integral parts of 'America the Beautiful,'" GLAAD president and CEO Sarah Kate Ellis said. "Coca-Cola has demonstrated to corporate America that being LGBT-inclusive is good business, but as the world turns its attention to Sochi for the 2014 Winter Olympics, it's time for sponsors of the Olympics like Coca-Cola to show the whole world how beautiful LGBT families are."
You can check out this commercial, which was the first time a gay couple was featured in an ad during the Super Bowl, right here:
What did you think of this groundbreaking commercial? Let us know in the comments section below!
The popular soft drink company also released a behind-the-scenes video of the commercial, showcasing the real-life stories that inspired the commercial. In this clip, on of the fathers from the advertisement states: "Today I see people asking us to hold hands, people embracing us as a family and respecting us."