Samuel Adams, Boston Beer Company, pulls St. Patrick's Day Parade sponsorship due to anti-gay guidelines
After a local Boston restaurant pulled Samuel Adams Beer from its establishment to boycott the South Boston St. Patrick's Day Parade, the Boston Beer Company has decided to cut off its sponsorship of the parade. The restaurant, Club Café, "announced it would not serve the company's beer because of the ongoing controversy over the exclusion of openly gay individuals from marching in the parade," according to WCVB.com. But now Sam Adams is supporting the boycott as well by pulling its all-important sponsorship.
Despite pressure from The Boston Beer Company, Boston Mayor Marty Walsh, Representative Stephen Lynch, negotiations to allow homosexuals to march in the city's prestigious parade were not reached.
"We share these sentiments with Mayor Walsh, Congressman Lynch and others and therefore we will not participate in this year's parade," the Boston Beer Company said in a recent statement. "We were hopeful an agreement could be reached to allow everyone, regardless of orientation, to participate in this parade. However, given the current status of the negotiations, this may not be possible."
Yes one of the most famous beer breweries in the world has dropped out of its own town's most prestigious parades, but it is still planning on moving forward next week. The parade's main sponsor is the Allied Veterans of War and the United States Supreme Court has upheld its right to choose who can and can't participate in this parade.
Does this news alter your view on the St. Patrick's Day Parade? Do you think losing Samuel Adams beer as a sponsor will hinder the holiday's parade?