One Direction Electronics to Launch in US & UK
British boy band One Direction signed a contact with US toy maker and licensed consumer electronics specialist Jazwares for a range of electronic goods.
"With more than three million Twitter followers and a debut album that has gone gold and platinum across the globe, it's clear that the guys from One Direction are superstars that tween and teen fans can't get enough of," Laura Zebersky, executive vice president sales said.
The merchandise to be licensed with their trade name will include headphones, microphones, walkie talkies, alarm clocks, karaoke machines and more. It will become available in stores later this year in the US, UK, Latin America, Ireland and Canada.
"We are thrilled to add One Direction to our portfolio, and look forward to developing our program with the band to bring personal and innovative electronics to their millions of fans."
One Direction recently finished their U.S. tour and is working on their next album which is expected to drop latest early next year. Niall Horan told MTV News that they have started recording already.
"Then, obviously, we've got to make a decision for a single soon, 'cause we have to get a single out towards September, I suppose," Horan said.
"So, obviously, we don't have a date for that yet, so we're gonna have to start thinking, sitting down with the record label, sitting down with management, getting everyone's views. Obviously, everyone was on the same page. It's usually not a struggle."
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