Will Yahoo! be our new iOS default search engine?
If you're happy with your current iOS search engine, Google, you might not be too happy about some new reports surfacing. If you're fed up with Google on your iOS device, perhaps this news could come as a refreshing tidbit of your day. Well it looks like Yahoo! is pressing hard to become the new default search engine provider!
Re/Code reports:
A number of Yahoo insiders I have talked to said her plan to pitch Apple on the idea as its marquee mobile search partner is far along. The company has prepared detailed decks, including images of what such a search product would look like, and hopes to present them to Apple execs. That has not happened as yet officially and no deal is imminent - it's just the big honking goal of the new Yahoo effort, said sources. Still, several said Mayer has already buttonholed a few Apple executives on the topic, including its powerful SVP of design, Jony Ive, who knows the former Google exec well.
Further proof of this possibility comes with Google and Apple's current competitive relationship and Yahoo!'s new strategies to take over iOS.
"This is the aim of the whole effort here, to grab the pole position in iOS search," an insider working on this strategy revealed. "It will take more than pretty pictures, though, to convince Apple to give up Google, given its focus on consumer experience being top-notch. But Marissa wants it very badly."
You can read more on this possibly huge iOS news right here!