Lady Gaga sued by Bratz Doll makers for $10 million for delayed approval of Mother Monster doll-inspired collection

The makers of the Bratz Doll collection are not too happy with Lady Gaga and her management crew recently. According to reports, the company is suing for over $10 million, claiming that Lady Gaga and her executives delayed the approval of a line of Gaga dolls.

MGA Entertainment Inc., the makers of the infamous, big-headed and wide-eyed Bratz Doll collection, have alleged a breach of contract in the New York state court filing for damages made by Gaga's California-based management company Atom Factory and the merchandizing company Bravado International Group, a company which specifically brands musician retail.

As reported on Bloomsburg News, MGA Entertainment Inc. filed the complaint after Atom Factory and Bravado International Group failed to produce a Lady Gaga-inspired doll collection in time for the upcoming 2012 holiday season.  MGA initially agreed to produce dolls in Lady Gaga's image in December 2011 at Bravado's "request and insistence," and even paid the company a $1 million fee in anticipation of shipping the products to retailers this summer in time for the holiday selling season.

But Little Monsters won't be seeing the Mother Monster Bratz Doll anytime soon this fall or winter. Bravado's Chief Executive Officer Tom Bennett made in a statement to MGA's chief executive officer Issac Larian this past April that Lady Gaga wanted to delay production and shipping of the dolls until her new album, which is not set to be released until sometime 2013. MGA Entertainment claims the defendants in the case have continued to withhold approval of the dolls, which in turn has delayed MGA's marketing plans.

According to Amanda Silverman, a spokeswoman for the pop singer, Lady Gaga hasn't seen the complaint and has no comment.

Because of Bravado's failure to create the product on time, MGA Entertainment estimates a $28 million revenue loss  for the fall 2012 retail season, stating that they already had agreements with at least six distributors, with additional orders coming in from at least 10 countries. This was stated as part of MGA Entertainment's complaint.

The title of the case is: MGA Entertainment Inc. v. Bravado International Group Merchandising Services Inc., 652547/2012, New York State Supreme Court (Manhattan).