Robert Pattinson & Kristen Stewart 'Smoking' Diss [WATCH]: 'Twilight' Ex-Lovers Shunned As 'Unpaid Tobacco Spokespersons'

Robert Pattinson and Kristen Stewart romantically bonded while filming the beloved "Twilight" movies series. Another thing the two ex-lovers have in common? They both smoke cigarettes.

A fact which the Legacy For Health association does NOT approve of.

In a recent anti-smoking PSA, several celebs including K-Stew, R-Patz, Rihanna, and Orlando Bloom (among many others) are targeted as "unpaid tobacco spokespersons." According to the anti-tobacco initiative, such Hollywood stars inadvertently provide "big tobacco tons of free marketing." Check it out - pretty eyeopening:

The viral clip premiered during the MTV VMAs on Sunday evening (August 24). The video's since received more than one million hits and counting on YouTube. Get more info on the truth homepage.

The new "Finish It" campaign hopes to end teen smoking for good. This PSA rejects the idea that "hot" celebs still manage to make cigs look "cool."

Do Mstars readers find the message effective?