Bradley Cooper, Rachel McAdams, Emma Stone 'Aloha' Film Title Offends Native Hawaiians [VIDEO]

Aloha was supposed to be one of those rom-com type of movies meant to come and go. Some Native Hawaiians, however, have taken umbrage with the movie. According to them, it's a misappropriation of their culture and it simplifies a word that they hold near and dear to them. The controversy started when it was announced that the Cameron Crow film starring Bradley Cooper, Rachel McAdams and Emma Stone would be screening in Honolulu for three days. Many Hawaiians feel the plot is too military based and has nothing to do with Hawaii itself.

One of the Native Hawaiins who has railed against the movie was Walter Ritte. Ritte says the movie has "basterdized" a sacred word.

"If you have a romantic comedy about the military in Hawaii but a title that says 'Aloha,' I can only guess that they'll bastardize the word," said Ritte. "They're taking our sacred word and they're going to make a lot of money off of it."

During the movie's filming in 2013, it was untitled. If State Film Commissioner Donne Dawson had known what it was going to be called she would have advised against having it be called Aloha. She says she would have "counseled" the crew and then allowed them to come up with another name.

Janet Mock broke down the meaning of aloha on her MSNBC TV show.

"Aloha actually comes from two Hawaiian words: alo – which means the front of a person, the part of our bodies that we share and take in people. And ha, which is our breath," Mock said. "When we are in each other's presence with the front of our bodies, we are exchanging the breath of life."

Will you be going to see the new Bradley Cooper movie Aloha?