Hillary Clinton Hires African American-Owned Advertising, Media Firm for Campaign Support
Hillary Clinton has decided to hire an African American advertising and media firm, Burrell Communications, to aid in gaining the African American women voters from ages 18 to 29. Burrell Communications, founded in 1971, is owned by seasoned marketing and advertising professionals McGhee Williams Osse and Faye Ferguson – two African American women. News of this comes after Clinton's much talked about private meeting with the Black Lives Matter group.
NBC News reports that Burrell Communications will focus on the concerns and issues the African American community faces on a daily basis as Clinton races towards the first primary and caucus tests.
The firm has been the brains behind many major corporate marketing campaigns targeting the African American community such as McDonald's, Toyota, General Mills and American Airlines, to name a few.
The mission of the firm emphasizes just why Clinton chose them, "We choose to be an agency that specializes in the African American market. This our DNA, our passion ... and we believe that we are responsible to the community to whom we speak, the African American community – our community."
NBC News states that 2012 was the highest U.S. electorate African American women voter turnout between the ages of 18 to 29.
Clinton already appears to be tapping into said market.
There have been six events where Clinton has already proved her commitment to the black community. For images and further explanation visit Clinton's website.
On Oct. 30, she spoke at one of the top HBCUs, Clark Atlanta, to launch her campaign African Americans for Hillary. She even went a step further when the crowd chanted "Black lives matter" by stating, "Yes, they do, and I'm going to talk about that ... We have to take action together." The event was also emceed by a prominent African American blogger, Karen Civil.
She also spoke at the Rainbow PUSH Coalition Minister's Luncheon.
On Oct. 30-31, Clinton celebrated the mark of the 98th anniversary of the Charleston Branch of the NAACP and the next morning she was endorsed by the International Longshoremen's Association.
On Nov. 2, in Chicago, Illinois, Clinton voiced her opinions and concerns of the killing of young black youth. The roundtable consisted of the mothers of Trayvon Martin, Tamir Rice, Michael Brown, Dontre Hamilton, Eric Garner, Frankie Valencia, Jordan Davis, Sandra Bland, Hadiya Pendleton, Terrell Bosley, and Blair Holt.
This past Nov. 7, Clinton was in Orangeburg, South Carolina, at a town hall moderated by Roland Martin which was hosted by NewsOne and another HBCU Claflin University.
All of these efforts to gain the black vote is admirable. However, the real work begins once she is elected and expected to follow through with promises.