Shah Rukh Khan Made Multimillion Dollar Deal with Sony MSM For 'Dilwale' [VIDEO]

Shah Rukh Khan and Kajol Devgan's Dilwale is soon going to release in theaters and, to reach out to wide audience, Khan has signed a multimillion dollar deal with Sony's MSM.

The released trailer of Dilwale and the single "Gerua" has already become the talk of tinsel town. Now the producers of the film want to market it on a bigger scale. There are several reports circulating in the Bollywood film fraternity that Khan's production house, Red Chillies Entertainment made a deal with TV network Multi Screen Media (MSM), so that they can explore opportunities related to television, digital and film content.

According to Bollywood Life, MSM has acquired the satellite rights of Dilwale for $9.076 million and the entire deal covering Khan's next three creative projects has been singed for a whopping $33.278 million.

"This is the first time in many years that the satellite rights of a movie has been sold before its release. The alliance involves some of the future creative content that RCE will make. Although not exclusive, it will be among the biggest and one-of-its-kind deals," said a source according to Bollywood Life.

Earlier it was reported by many media outlets, including NDTV Movies, that the music rights of Rohit Shetty's Dilwale were sold at $2.8 million. It looks like a lot of money is now riding on the upcoming action romantic film and Khan is doing everything to market the movie properly.

Dilwale will also star Varun Dhawan and Kriti Sanon in the lead roles. The film is slated to release on Dec. 18, the same day as Sanjay Leela Bhansali's Bajirao Mastani.