Taylor Swift's'1989 World Tour' Concert Streaming Exclusively on Apple Music
When Apple Music was first launched, Taylor Swift famously wrote an open letter to the company refusing to place her songs there until they started paying artists for the three-month free trial. Now, to show there's no "Bad Blood" between them, they're exclusively streaming her 1989 World Tour concert film!
According to Billboard, ever since last Sunday December 20, Swift's 1989 World Tour Live has been available exclusively on Apple Music, and the singer and the company took to social media to announce last week that they were partnering up for bigger things.
It was a rocky ride to get there, but Swift and Apple Music have come to terms in their relationship and the chart-topper is taking it to the next level.
The deal between Swift and Apple goes like this: Apple Music subscribers will get exclusive access to the concert video (which means about 6.5 million paying customers besides those in the free three-month trial). The service also bought the rights to use the singer's name and likeness for store promos, which means Swift's face will be all over Apple Stores and even iTunes gift cards.
The "Shake it Off" star also appeared on Beats 1 Radio to promote the concert, speaking to the biggest Apple DJ, Zane Lowe.
In the past, Swift has had a series of high profile business partners in her music. Comcast, for example, was the biggest sponsor for the 1989 Tour at the beginning, as customers of the service had a myriad of available content of the tour, along with the possibility of going backstage to meet the star.
This has been Swift's biggest tour to date and the one making headlines the most, as it's been characterized for its guests onstage: from supermodels like Kendall Jenner to Girls creator Lena Dunham to music legends like Mick Jagger and Steven Tyler.