Beyonce, H&M Photo: First Picture of 2013 Summer Campaign Released, Bey is the New Face of Sexy Clothing Line, 'The Mrs. Carter Show World Tour' News

By Scott Taylor, Mstarz reporter | Mar 21, 2013 11:31 AM EDT

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Just about anything Beyonce touches becomes massively popular, which is why clothing brand H&M was smart to pick her to be a part of their new campaign. The first photo of Beyonce in her H&M campaign was just released and Mrs. Carter aka Bey is looking as glamorous as ever. The Summer 2013 campaign is being dubbed "Beyonce as Mrs. Carter in H&M." You can check out the picture of Beyonce below.

As you can see, Beyonce is looking relaxed and cool in resort style beachwear. Beyonce is laying down on a lounge chair on the beach with a white flower in her hair, checked mini shorts, and a low cut blouse. H&M posted the picture on their Facebook page announcing the great news. "Superstar Beyoncé is the new face of our summer campaign! Check out the exclusive image from the campaign shoot that took place in the beautiful surroundings of Bahamas!"  The photo was shot by Inez & Vinoodh.

The new clothing line will be available in May. Beyonce also will be releasing a new song titled, "Standing on the Sun," which will be featured in a commercial promoting the new clothing line. Beyonce told The Huffington Post, "I've always liked H&M's focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements -- fire, water, earth and wind. It was a beautiful shoot on a tropical island...It felt more like making a video than a commercial."

Beyonce isn't the only big name to be a part of an H&M campaign. The clothing company also has used stars such as Lana Del Rey, Vanessa Paradis, and David Beckham in past campaigns.

Beyonce's "The Mrs. Carter Show World Tour" is set to kick off April 15 in Serbia before coming to the states June 28 at the Staples Center in Los Angeles.

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