Sacha Baron Cohen, who turned into a superstar after his shocking Borat, is promoting his latest film, Brothers Grimsy. In the new film he plays the brother of a James Bond-type spy. The comedian recently visited Jimmy Kimmel Live to show the film's trailer, but as the content was too daring for television, Kimmel showed the reactions of his audience instead -- and the reactions are hilarious!
According to The Independent, Cohen visited Kimmel to promote his new film, bringing a clip along for audiences to enjoy, but the talk show host said the movie's red band trailer was "extremely graphic" and therefore "unacceptable for broadcast television." So instead, what Kimmel did was show the trailer only to the show's live audience, and film their reactions for his TV audience.
The looks of shock and disgust in these people's faces explain fairly well why the actual clip wasn't shown.
As Slash Film reports, the producing company behind the film, Sony Pictures, recently released more footage of the movie, but it's obviously not the same one shown on Kimmel's show, as it not only begins differently but it's not nearly as shocking as that one was.
Still, the new material shows a little bit more on what to expect from Cohen's latest venture, and the trailer introduces him while reminding audiences that it's the same man who brought us hilariously controversial characters like Borat, Ali G and Brüno.
Brothers Grimsby (originally just Grimsby in the United Kingdom) is premiering in a couple of weeks, and it brings back Cohen doing what he does best: shocking everyone. From his work on Borat to his film The Dictator, the British comedian has consistently managed to offend just about everyone at this point -- and he's still hard at work on this idea.
Brothers Grimsby will premiere on March 11.
WARNING: NSFW CONTENT