With all of the press and controversy surrounding Rocko's "U.N.E.N.O" which infamously features date rape lyrics from Miami rapper Rick Ross, Reebok and Rocko decided to make a power PR moves Thursday-and DROP RICK ROSS.
We reported in past Rick Ross date rape lyric controversy reports that Reebok was being pressured by rape survivors and women around the nation to discontinue Rick Ross's endorsement deal, and according to TMZ, Ricky Rozay got CANNED TODAY!!!
Radar Online reported, under pressure from outraged advocacy groups, Reebok has now terminated its endorsement deal with the rapper, according to TMZ, which quotes the company as stating:
"Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so."
"While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse.
Is Reebox refering to Rick Ross's less than compassionate Twitter apology? ""I dont condone rape.Apologies for the #lyric interpreted as rape. #BOSS"
Rozay also told a New Orleans Q93 radio station that the words were "misinterpreted."
Rick Ross told the radio station:
"Woman is the most precious gift known to man. I would never use the term 'rape' in my records and as far as my camp. Hip-hop don't condone that, the streets don't condone that, nobody condones that. So I just wanted to reach out to all my queens that's on my timeline, all the sexy ladies, the beautiful ladies that have been reaching out to me with the misunderstanding: We don't condone rape, and I'm not with that."
If being FIRED once was not enough Ricky Rozay was also axed from the "U.N.E.N.O" remix.
According to This Is 50, Rocko told Hot 97 radio station:
"The record instantly became a smash in the streets. So with me, I feel like I'm a street artist so I feel like the record with Ross will always be the original record. But because of the type of attraction the record has, as far as ... radio and all over the country and things of that nature, it puts me in a position to where I have to change it."
Check the "U.N.E.N.O" remix featuring Wiz Khalifa and The Taylor Gang sans Rick Ross below:
Can Rick Ross bounce back from this date rape label? As rich as he claims to be on rap songs, maybe the Reebok deal won't hurt his pockets to much. He was definitely pushing Reebok's hard all in his videos and on tracks. Will Ciroc distance themselves from him next?
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