Rick Ross 'Ice Cold': Bawse Bounces Back From 'UOENO', Reebok Controversy With Omarion-Featuring 'God Forgives, I Don't' Single

Rick Ross is back for the first time since his guest verse on Rocko's "UOENO" ignited a firestorm of controversy with track "Ice Cold (feat. Omarion)" off of God Forgives, I Don't. Ross has left his date rape days in the past and returned to typical Ross subjects: luxury items, cigars, guns and (completely willing, he promises) women.

Check out the NSFW video below:

The beat is surprisingly sparse for a MMG track, matching the blacked-out background and allowing Ross to go all in on tales of drug deals, fast cars, beautiful women and exotic animals.

The inclusion of the python and wildcat in the video led MTV to ask "What other weird animals does Rick have lying around? A giraffe? Does he employ an army of kangaroos to guard his house?"

Of course, the answer is complicated. Truth is, Ross has to have exotic animals around now to show others that he's rich. Mike Tyson started buying tigers, it f**ked the game up for everyone else. Now, if you don't have a zoo in your backyard, you might as well be broke.

And speaking of luxury, if Rick Ross is sweating the recent outcry over his lyrics and subsequent loss of a Reebok sponsorship, he certainly isn't showing it in this clip. The shoe company dropped Ross with the following statement earlier this month.

"Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand," the statement read. "Unfortunately, Rick Ross has failed to do so. While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse. At this time, it is in everyone's best interest for Reebok to end its partnership with Mr. Ross."

After the statement, Ross released this incredibly well-said apology (that probably would have saved his deal had he released it sooner).

"Before I am an artist, I am a father, a son, and a brother to some of the most cherished women in the world. So for me to suggest in any way that harm and violation be brought to a woman is one of my biggest mistakes and regrets. As an artist, one of the most liberating things is being able to paint pictures with my words. But with that comes a great responsibility. And most recently, my choice of words was not only offensive, it does not reflect my true heart. And for this, I apologize. To every woman that has felt the sting of abuse, I apologize. I recognize that as an artist I have a voice and with that, the power of influence. To the young men who listen to my music, please know that using a substance to rob a woman of her right to make a choice is not only a crime, it's wrong and I do not encourage it. To my fans, I also apologize if I have disappointed you. I can only hope that this sparks a healthy dialogue and that I can contribute to it."

And that appears to be the last Rick Ross will say on the subject, as he's clearly back to his old ways in "Ice Cold."

What do you think of the video for "Ice Cold"? How about the track itself?

Sound off in the comments.