Samsung's 'Bixby' Introduced, Unrealistic Expectations & Tongue-Twisting Name Bad For New Bot

Samsung is making everything to make "Bixby" the next personal assistant that everyone needs. Making a product look good is a great tactic for new market entrants. But overselling the product with unrealistic expectations might just spoil Samsung's comeback phone this year.

The new bot assistant "Bixby" will be debuting on March 29 and it will give fans the first taste of one of the features that will come on Samsung Galaxy S8. It will be holding its own to the existing intelligent assistants such as Alexa, Cortana, Siri, and Google Assistant. As of now, the company is painting Bixby with bright colors and completeness.

But according to Venture Beat, setting up high expectations to Bixby might be another mistake for Samsung. Samsung claims that their Bixby is the complete intelligent assistant and that is will support almost every task it can support using the conventional interface. That claim is kinda risky as these intelligent assistants are still applications. That will make the risk that everything might go wrong bigger.

The claims look promising, but a little overboard for a bot. Samsung claims that the new Bixby intelligent assistant can understand the user's need by using certain algorithms when the user's input is incomplete. With this strategy, Bixby is likely to be in the same hole as Siri.

Another pitfall for Bixby, according to Gadgets 360, is no other than its name. Bixby could be a challenge for users that has a hard time with "x". Users that speaks Japanese and Korean would have to insert an extra vowel between "x" and "b" to pronounce the word perfectly. So instead of "Biksbi", Japanese users are likely to say "Bikkusubu" and Korean users are likely to pronounce it as "Bigseu bi". The efficiency of the App usage will affect the experience for the user. This naming problem is a another debacle. But if Samsung saw this coming, then it is safe to say that they have done something to compromise this.