MTV Announces 24-Hour Streaming Music Festival: 'Live Music Day Festival' To Contain Over 50 Acts On June 19

MTV will be hosting a 24-hour online music festival called 'Live Music Day Festival' on June 19. 50-plus performers will take the digital stage in an event that will span MTV, VH1 and CMT. At the same time, fans will be urged to vote for their picks to win an O Music Award, which celebrates artist's internet presence.

"We've created the first-of-its-kind music festival that's both connecting artists and fans and allowing them to participate in the awards and festival in new ways," Dermot McCormac of Viacom Music, said in a statement to Reuters.

Fans will be allowed to customize their lineup to only see acts they want to hear. On top of the stage performances, ?uestlove of The Roots will perform in a 24-hour drum-a-thon.

The ceremony will be hosted by The Sklar Brothers and kicks off on June 19 at 7p.m. EST.

Full list of confirmed performers [via]:

 2AM Club

Atlas Genius

Rayland Baxter

Boxer Rebellion

The Blackberry Smoke

Cadillac Three

Caiyo

Brandy Clark

Kat Dahlia

Gavin DeGraw

Dinner and a Suit

Electro Shine

The Features

A Great Big World

Hanson

Luke James

Johnnyswim

Kopecky Family Band

Jack Krajcik

Labrinth

Lord Huron

Courtney Jaye

Matthew Perryman Jones

Vicci Martinez

Chrisette Michele

Marie Miller

Asher Monroe

Ashley Monroe

Kate Nash

Matt Nathanson

Oberhofer

Parmalee

Mark Scibilia

SHEL

Langhorne Slim

X-Ambassadors

As Rolling Stone points out, this move is similar to one made by another Viacom property earlier this year: Comedy Central's Twitter-based comedy fest.

What do you think? Sound off in the comments.

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