Jay-Z Magna Carta Holy Grail LL Cool J Responds to Samsung Deal [VIDEO]: LL Cool J to REVOLT TV MCHG Sales 'It's Nothing Different, Same As Walmart'

Jay-Z may have invoked new rules with the digital sales of his Magna Carta Holy Grail , however some rappers still admire the traditional route. Grammy Award winning rapper LL Cool J talked to REVOLT TV about the number in sales versus contact with fans.

"I think in the numbers it's truth, but in terms of touching the people it's a little different," LL told Revolt TV. "For me as an artist, I still want be able to touch the people individually. It still matters to me that people individually went out and bought my record, although I do think that a million records sold is a million records sold. There's no question about that. You can't argue with math. But for me I like to touch the people directly. I like to know that a million people went out and bought my album. Not that I sold a million records to a company, that's different."

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Both LL and Jay have been influential in the hip-hop industry, accumulating accolades and breaking album sale records respectively. However, Jay-Z's digital deal in which Samsung purchased 1 million copies of Magna Carta Holy Grail available to fans for free digital download, was an innovated modernized way to touch fans, via what they are connected to most-technology.

Jay-Z's iconic Samsung collaboration influenced the Recording Industry of America to adapt the rules regarding digital sales declaring Magna Carta Holy Grail Platinum prior to its release.

Watch LL Cool J's REVOLT TV interview below: