Most of the details surrounding Bryan Singer's X-Men: Days of Future Past have mainly come from the director's Twitter account. But now that production is well underway and the 2014 release date is approaching, the film's viral campaign has started and its focus is on the imposing mutant-killing sentinels built by Trask Industries.
Check out the first of what should be many viral videos for Trask Industries and get your first glimpse at how the mutant-hunting sentinels will appear in 2014's X-Men: Days of Future Past:
A website has launched for Trask Industries, telling the story behind the organization that will be the main focus of the 2014 film. Peter Dinklage will portray the main antagonist, Bolivar Trask, and now we have some back-story thanks to the films marketing campaign.
"Our goal at Trask Industries is to be one step ahead of mutation through rigorous research and groundbreaking science. Our employees hold themselves to the highest standards, because they know that the solutions we provide represent a moral imperative to ensure the future of humanity."
"Even from his early years as a research assistant, Bolivar always maintained a particular interest in the origin and evolution of humanity. Following in the footsteps of Mendel, Watson and Crick, Trask made it his goal to unlock the mysteries of human DNA. What he did not anticipate was the discovery of the X-Gene, a genetic finding that would prove to be the most significant of the 20th century.
"Trask soon hypothesized the impending extinction of the human race. His early theories were ridiculed by his contemporaries and with no one to fund his research, Trask cared enough about humanity to invest in the founding of Trask Industries in 1967."
Here are some viral pictures from the Trask Industries website as well:
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