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As I mentioned yesterday, the YouTube Music Awards had a chance to be something truly unique, nominating viral/innovative artists that wouldn't see recognition from stody institutions like the Grammys. They could've carved out their own niche by giving awards to artists who have truly made use of the video-hosting site's potential and being the first true Internet awards show. Instead, they gave noms to pop megastars and industry titans. This has YMA performer Tyler, the Creator rather riled up.
YOUTUBE AWARDS COULDVE FUCKING HAD NOMINATIONS ON COOL CREATIVE VIDEOS SHIT BUT NOOOO AGAIN ITS THE MOST TEENY BOPPER POP SHIT. YOU ARE BUTT
— Tyler, The Creator (@fucktyler) October 23, 2013
WHY NOT GIVE AWARDS TO JUST DIRECTORS, THESE FUCKING WEAK ASS ARTIST DONT COME UP WITH THESE SHOTS OR SIT IN COLORING FUCK THEM THEY SUCK
— Tyler, The Creator (@fucktyler) October 23, 2013
AT LEAST TORO GOT A NOM THATS SICK
— Tyler, The Creator (@fucktyler) October 23, 2013
EARL AND I HAVE TO PERFORM THERE NEXT WEEK HAHAHAHAHA
— Tyler, The Creator (@fucktyler) October 23, 2013
The rant, in full:
YOUTUBE AWARDS COULDVE FUCKING HAD NOMINATIONS ON COOL CREATIVE VIDEOS SHIT BUT NOOOO AGAIN ITS THE MOST TEENY BOPPER POP SHIT. YOU ARE BUTT. WHY NOT GIVE AWARDS TO JUST DIRECTORS, THESE FUCKING WEAK ASS ARTIST DONT COME UP WITH THESE SHOTS OR SIT IN COLORING FUCK THEM THEY SUCK. AT LEAST TORO GOT A NOM THATS SICK. EARL AND I HAVE TO PERFORM THERE NEXT WEEK HAHAHAHAHA."
Flying Lotus was equally peeved:
If it's all about hits sure I get it but let's be fair. YouTube award nominations clearly don't care about cutting edge/innovation.
— FLYLO FM (@flyinglotus) October 22, 2013
What do you think? Should YouTube have tried harder to do something different with their show?
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