ABC News & Univision team up for new cable television network aimed at millenials: Fusion

Thanks to a joint effort from ABC News and Univision, millennials now have their own television network in the form of the brand new Fusion cable network. With Fusion, television executives will focus on keeping the attention of this core group of viewers that is used to getting entertainment and television shows from other outlets (Internet, Netflix, Hulu, etc.). Do you think targeting millennials is a good idea for a whole network?

One of the worst terms to pop up in recent years is "millennials." Surely it's a great way to generalize a whole generation of people for the purpose of demographic marketing work, but still!

"We are non-scripted. We are going to talk about pop culture and current events. Satire will play a big role. We are not going to get into fiction," Fusion CEO Isaac Lee recently explained about the new network.

He added: "And we also start from a point where understanding the Hispanic audience that is completely under-served and growing in a dramatic way gives us a huge advantage in doing what we have to do. But all the projects that are focusing now on millennials are doing the right thing, because if you understand that Hispanics and millennials are the two most important demographic waves since the baby boom, you will see that the bet is right on."

What do you think of this new network? Do you think that Fushion will work? Are millennials the right market to target?

Read more on Fusion right HERE!