Jay Z releases cologne called "Gold Jay Z"

Jigga is about to make us all smell delicious. The latest venture from everyone's favorite business, man is a signature cologne. "Gold Jay Z" will feature ginger, cardamom, blueberry and grapefruit and retail starting at $39.

Jay Z created the fragance as a collaboration with Illias Ermenidis, who has worked with Celine Dion and Gwen Stefani on past scents. 

"I was impressed with Jay Z's style and confidence and was drawn to the ease with which he carries himself and all of his success," Ermenidis said in a press release. "He has a natural cool that people want a piece of. In developing 'Gold Jay Z', I wanted to capture both the vibrant ambitious part of Jay Z's charismatic persona and his effortless style that he naturally embodies through a fusion of notes chosen by Jay Z."

The cologne will be distributed by Firmenich and in major retailers by the end of November.

(H/T to NME)