Lady Gaga hypes 'ARTPOP' with USA Today logo redesign

In case you didn't catch her ArtRave, her constant barrage of new tracks or her Glee episode, Lady Gaga's ARTPOP promotional campaign got a little more ubiquitous today via a crossover with nationwide newspaper USA Today.

The star teamed up with the paper to "redesign" the logo of their Life section today. Where before the paper featured a purple dot as its Life signifier, this morning it is a purple dot with artwork from Lady Gaga's ARTPOP inside of it. 

Reports are claiming that the logo (which can be seen here) was designed in collaboration with Jeff Koons, who made the artwork for Mother Monster's new album. Considering the "redesign" is just a section of the ARTPOP cover art with certain aspects removed/replaced, I can't imagine the collaboration took very long.

In other Gaga news, the "Applause" singer has been making the magazine rounds. She appeared in Glamour to discuss standards of beauty before hitting up Attitude to talk about her beef with Madonna.

Lady Gaga celebrated the release of her new album last night with an ArtRave (part art show, part concert) at Brooklyn Navy Yard that included a propeller dress designed by her technology arm and more artwork by Koons.