Solange becomes art director, creative consultant for Puma

By Erika Benton-Martin (erika.bentonmartin@musictimes.com) | Nov 23, 2013 06:37 PM EST

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Beyonce's baby sister Solange is stepping out and making her own business moves. The singer was just named Puma's art director and creative consultant.

Solange announced a Brazil-inspired line of shoes called Girls of Blaze. She took to Tumblr to express her feelings on her new position and ideas for the brand. Read what she had to say below:

"After years of art directing my own projects and visuals, including music videos, photo shoots, album artwork and web content among many others, I am extremely excited to announce that I am now able to apply my passion for all things design into my new role as an Art Director for the iconic PUMA!!!

It is in my new role that I am able to express my love for not only design but the conception of creative ideas, and the execution of them by curating amazingly talented teams. I've had so much fun producing special content, ad campaigns, events, and working alongside the awesome Puma team with some of my favorite emerging artists, photographers, graphic designers to create activations that really celebrates both mine and PUMA's approach and philosophies."

The singer went on to hint that the collection will be released in February. Solange also mentioned that she worked with Gerlan, William Okpo and Hisham Baroocha to come up with the designs. She seems really excited, calling this her "dream job."

Can't wait to see what Solange has in store for Puma! How do you think the brand will do with her help?

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