Beyonce - Pretty Hurts, Watch Video From King Bey's surprise new album

Gah, everything is just happening so fast! Last night, Beyonce released a surprise new album. This morning we got a mini-doc from King Bey that explained her rational for the "visual album" approach. Then, we got a glimpse into the album's digital booklet with a pic of B's booty. Now, Beyonce has released one of the album's videos for everyone to enjoy.

"Pretty Hurts" is a massive ballad that deals with female body image and the pain that some women go through to achieve an ideal look.

The video also serves as an official coming out party for Beyonce's post-Sasha Fierce alter-ego, Third Ward Trill. Harvey Keitel (acting as a pageant host) gives "Mrs. Third Ward" a bit of an existential crisis by asking her about her aspirations, revealing that the character has never thought about much beyond being pretty. Ward proceeds to smash all of her trophies in a fit of rage before the clip ends with a home video Beyonce winning a childhood talent competition. 

Lil' Third Ward signs off with "I love you, Houston" and a kiss.

What do you think of Beyonce's mini-movie "Pretty Hurts"?

Sound off in the comments.

(h/t to Idolator)