Blake Lively's Affair with Gucci

Blake Lively goes glam while shooting for the new Gucci female fragrance "Premiere" short film.  Just two years ago, Lively was named the face of Chanel, and now she is the new face for the rival high end Gucci brand.

Gucci's creative director Frida Giannini stated, "In conceiving this fragrance I was inspired by timeless Hollywood glamour and the iconic leading ladies of Hollywood's golden era.  Blake's unique style and charisma brings that allure to life in a very contemporary way."

Lively said in a statement, "It is a pleasure to collaborate with Frida.  I admire the qualities of the Gucci Première woman and feel honored to represent the fragrance."

The Savages actress will be joining the family of Gucci faces James Franco, Chris Evans, Evan Rachel Wood among others.

The Gucci Premiere perfume will be available to purchase in U.K. starting in late July.  It will hit the stores worldwide in September.