DHL and IMG Fashion Join Forces to Break Down International Borders

Locally established designers from around the world will be eligible to enter for a chance to showcase their work at their choice of either Mercedes-Benz Fashion Week in New York, London Fashion Week, Milan Fashion Week or Mercedes-Benz Fashion Week Tokyo.  IMG Fashion will open the application process starting on Feb. 17 through April 2.  

IMG Fashion is partnering with DHL, a leading logistics company, to launch DHL Exported.  "DHL Exported ...aims to help designers who are already locally notable but need that extra boost to further reach their international goals," said Jarrad Clark, VP and Global Creative Director, IMG Fashion Events and Properties.  

"DHL Exported will assist in breaking down international barriers for fashion's brightest talent... enabling them to debut their collection on the runway in either New York, London, Milan or Tokyo", said Arjan Sissing, Senior Vice President Corporate Brand Marketing, Deutsche Post DHL

The winners of the contest will have on-site stands to promote the designers.  This will give attendees the opportunity to browse and place orders.  In addition, online portals will be created for each of the winning designers that will allow them to sell and ship their fashions around the world.    

Application, program details, and nominating committee details are available at DHLExported.com.  Finalists will be chosen in April for committee review.  The contest victors will be announced at exclusive press events in New York, London, Milan and Tokyo in late May and early June.

"While there are many successful programs to help emerging talent or designers succeed within one specific country, this program is truly designed with the global mindset that brands today need to adopt in order to grow their brand into international successes," said Clark.