Could J. Jonah Jameson appear in 'The Amazing Spider-Man 2'?

The character of J. Jonah Jameson, the editor of the fictional Daily Bugle newspaper who vocally opposes Spider-Man, has yet to appear in Marc Webb's The Amazing Spider-Man film universe. He was not in the first movie, nor has he appeared (at least not obviously) in trailers or promotional material for The Amazing Spider-Man 2.

But the character has made his presence felt via the viral marketing campaign for the movie on The Daily Bugle Tumblr page, which for months has been posting faux articles about various goings-on in the Amazing Spider-Man universe to hype the release of the movie. This latest one is a trademark rant from the editor-in-chief, and it contains another reference to the villain known as Shocker:

"Recently, Spider-Man got involved in the apprehension of a carjacker. The web he spun blocking the thief's path on East 61st Street forced the driver to divert to First Avenue. While driving in the wrong direction, the carjacker hit four cars, one of which crashed through the front of a coffee shop...one of those places that serves that stupid latte art Melissa Hutchins loves so much. Fortunately, no one was hurt, but police estimate over four hundred thousand in damages were incurred.

Of course, civilians applauded as the wall-crawling vigilante pulled the thief out of his damaged car. Did any of them notice the damage left in Spider-Man's wake?

Last December, Spider-Man pursued a bank robber named Herman Schultz who was using homemade weapons that emitted vibrational shock waves. Over two hundred photos of Schultz, hanging upside down from a twisted street light in a cocoon of webbing, were posted online. Including several with police officers (all of whom were reprimanded).

Did anyone consider that during Spider-Man's prolonged pursuit and apprehension of Schultz, a city bus, a police car, two streetlights, a fire hydrant and twenty feet of sidewalk were destroyed? Estimated damage: $2.8 million dollars.

And who's paying for Spider-Man's actions? I am. You are. And every other taxpayer in this city. It's clear Spider-Man's results do not justify the reckless methods he employs. When is he going to finally realize this and just stop?"

Of course, these articles don't necessarily mean that Jameson or Shocker or any of the other characters mentioned in these articles will appear in the films, but the mention of their names at least opens up the possibility.

What do you think? Will J. Jonah Jameson make an appearance on screen? Let us know in the comments below.