Milk drops 'Got Milk?' slogan for new emphasis on health benefits with 'Milk Life' [VIDEO] Is it still too sexual? [POLL]

"Got Milk?" is one of the biggest staples in American advertising culture, but Milk is ready to move on from the suggestive inquiry to a more health-driven statement. "Milk Life" is the newest slogan for the dairy company, which hopes to emphasize the beverage's nutritional benefits including protein.

"Got Milk has very high awareness," said Sal Taibi, president at advertising agency Lowe Cambell Ewald, New York. "But we have a new strategy. We have a new message and we just felt we needed a new approach."

Advertising Age reports:

The change is part of a national campaign launching Monday that seeks to return the sluggish dairy milk category to growth. The national milk industry had been using the "Got Milk?" tagline since 1995 when the phrase was licensed from the California Milk Processor board. The state group began using the tagline in 1993 after it was created by Goodby, Silverstein & Partners ... The national group, known as MilkPEP, plans to spend more than $50 million on the campaign, which will include TV, print, digital, retail promotions and PR. One TV ad visually depicts liquid milk powering consumers through activities like running, playing basketball or playing in a rock band. 

As many advertising companies know, "sex sells." That said, Milk is a hard product to sell without crossing some boundaries and raising controversy. Clearly the milk-mustaches of the "Got Milk?" era were questionable, so what about "Milk Life"?

In the first commercial for this new campaign, we see milk pretty much exploding out of people as they take part in day-to-day and strenuous activities. Check out this new commercial for Milk's latest slogan and campaign, "Milk Life," right here:

After watching this new advertisement, we have one question for you: Is this new campaign and slogan over sexualized?