Chumlee dead 2014? 'Pawn Stars' death HOAX goes viral after weight loss, not true! Austin Russell declares 'may we live long & rich forever' on Twitter

Beloved "Pawn Stars" funnyman Chumlee recently lost over 100 pounds. But that does NOT mean he died of a heart attack - how does that even make any sense!?

UPDATE: 'Pawn Stars' Chumlee vs. George Zimmerman 'dead,' Twitter fans respond to viral & shocking death hoaxes of the week 2014

The celebrity death hoax went viral earlier this week thanks to a BOGUS "RIP" report posted on Ebuzzd:

Austin Russell, also known as Chumlee, star of History's reality series 'Pawn Stars,' has died from an apparent heart attack, sources confirm to eBuzzd. He was only 31 years old. The news comes as a shock considering Chumlee's [sic] had just recently altered his lifestyle habits, and lost 75 pounds in a year by exercising at a gym six days a week and improving his diet, including drinking more juice, eating more vegetables and abstaining from red meat, a change that was inspired by his father's death at age 54 from pancreatic cancer, two weeks before Pawn Stars debuted.

Fans quickly began mourning Chumlee's sudden passing on popular social media outlets including Twitter.

The fake news report insists that Chumlee's sudden and rapid weight loss caused enough stress on his body to trigger a massive heart attack.

Not true.

Chumlee later debunked the morbid rumors on Twitter:

@chumlee_: "May we live long, Rich forever."

His boss and fellow co-star Rick Harrison also tweeted:

@GoldSilverPawn: "@chumlee_ is ALIVE & WELL! He is 101 lbs down & in the best health of his life! Thanks for your concern! He is filming today at GS Pawn."

@GoldSilverPawn: "Breaking news: CHUMLEE IS ALIVE & WELL! He is actually filming today but we all really appreciate everyone's concern!"

Just when the Sin City reality star's getting healthy, the internet kills him off. Crazy stuff.

In a recent interview with the Las Vegas Review-Journal, Chumlee explains he feels better than ever - "I'm eating right. Well-balanced diet. I drink a juice smoothie every morning."

Definitely not dead.

Here's another crazy death hoax that went viral this week:

George Zimmerman dead 2014? FAKE death hoax goes viral on Twitter, Trayvon Martin's killer did NOT 'shoot himself while loading gun'