American rock band Sayreville's singer Bon Jovi will serve as the face of Avon's new fragrance, "Unplugged" for men and women.
The scents are expected to "evoke an emotional connection" which is something Jovi inspires in audiences around world, according to Avon's press release.
"Avon, and the Avon Foundation for Women, have given support and a voice to those in need for decades. Their philosophy of empowerment sends a strong message and I'm pleased to partner with them," said Jon Bon Jovi.
Female Unplugged featuring a floral oriental scent is available in October 2012 and a woody floral musk fragrance for male is available in November 2012.
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