Is Amazon making a video game console? Photos of new controller leak!

After photos of an alleged Amazon-branded controller were leaked earlier this week, reports of the online shopping and entertainment store creating its own gaming console have popped up. This rumors comes after suspicious activity from the company looked like it was eventually leading in this direction, but seeing these new controllers almost confirms the rumors.

The Verge reports:

It's suggested that the unnamed box will run a fork of the Android OS, just like Amazon's Kindle Fire line of tablets. Those tablets act very much as a storefront for Amazon, offering a wide selection of games, movies, and books. It's likely that Amazon will attempt to leverage its large content offerings with the launch of a set-top box. The recent acquisition of Killer Instinct / Strider developer Double Helix cemented rumors that Amazon had higher hopes for its TV box than just a media streamer, with gaming also said to be a focus. The Amazon TV box was apparently planned for a holiday 2013 release, but that date was reportedly pushed back, and the most recent rumors suggest an official announcement is imminent.

To see the leaked photos of the alleged Amazon controller and to read more about this possible video game console, click here!

Some gaming blogs and websites are worried about the involvement of the Android model for the rumored console. Android only makes mobile games, so how would that translate well to a console-based gaming structure?

What do you think of this new rumor? Will Amazon really make a new console to go up against Xbox and Playstation?