John Cena and Bray Wyatt are set to have their third match in as many months at WWE's Payback pay-per-view on June 1. Reports indicate the feud could continue through the summer, possibly until SummerSlam in August.
But many fans have already soured on this angle. Some of it is the typical LOLCENASUX hatred that permeates the Internet, but some of it is legitimate criticism of a story that, while still great, has underwhelmed at times in the past few months.
The story has not had much forward momentum since Extreme Rules. Bray Wyatt comes out and cuts an amazing promo, Cena responds that he will never give up, rinse and repeat. It's horizontal movement, not forward progress. The story still has plenty of juice, and a couple of tweaks would solve a lot of problems. And no, Cena does not have to turn heel, nor does Bray have to win cleanly. He's the heel. Heels aren't supposed to win cleanly, no matter how much we cheer for them.
Evolution and The Shield are still embroiled in their post-Mania feud (and will have an elimination tag team match at Payback), and Daniel Bryan would have faced the demonic incarnation of Kane yet again at Payback if the WWE World Heavyweight Champion had not undergone neck surgery.
The post-WrestleMania period in 2014 is seemingly a callback to an era when feuds would last for months and months, when storylines would burn slowly before a final blaze. But in today's age, that doesn't always fly.
But for those of you bored with the Cena-Wyatt feud or any of the others at the top of the card, consider what WWE offered as its main attractions in the period between WrestleMania and Money in the Bank (when the build to SummerSlam truly starts) in the past few years:
2013: Cena vs. Ryback for the WWE Championship
2012: Cena vs. John Laurinaitis
2011: Cena vs. The Miz for the WWE Championship
It's usually a boring time for wrestling after the glow of WrestleMania as we wait for the secondary pay-per-view, SummerSlam. There are certainly wonderful moments, matches and feuds in the other calendar months, but the fervor that accompanies the months of January to March and July to August just isn't there.
No matter how many stellar promos Bray Wyatt cuts, a portion of the fan base is still going to roll their eyes when Cena emerges from the curtain and swears to vanquish him once and for all because we know the next pay-per-view will just extend the feud.
The Shield vs. Evolution feud still gets the fans to go wild, especially when The Shield doesn't give their foes a moment to breathe and assaults them as soon as they get into the building. But how long will it take for fans to want a change here, too?
If Daniel Bryan had not gotten hurt and moved on from his feud with Kane, it's likely his next program would also just stall until the big money fight at SummerSlam.
But even though we're in a dry period, let's try to enjoy the product each week. It's harder on some weeks, but there are reasons to tune in each time. Paige, Cesaro and others in the mid-card are enough, and that's before we even get to the main event scene.
So while WWE's current storylines aren't perfect, we'll hit pay dirt eventually. We'll have dream matches at SummerSlam, but we'll have to fight to get there.
What do you think, WWE fans? Are we just in a rough patch, or is there a larger problem under the surface? Let us know your thoughts and opinions in the comments below.
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