Lady Gaga flaunted her flawless and naked body on the print ad for her new perfume Fame yesterday (July 17). Today, she unveiled a 2-minute black and white film about the fragrance titled "Formulation."
The clip reveals that Fame is the "first ever black Eau de Parfum". It also features sexy men mixing ingredients to create the Fame potion with a voiceover that says, "Black like the soul of fame but invisible once airborne."
The new perfume will be available in September along with the album title for her next studio recording.
Little Monsters worldwide are predicting that 2012 will be the year of Lady Gaga already.
"Lady Gaga is a genius." wrote one fan in response to the video.
"Gaga really knows how to Market. Awesome video. Makes me want to buy it so bad!!!" another fan expressed.
Watch Lady Gaga Fame - Formulation:
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