Demi Lovato, 'Really Don't Care' Singer Signs Deal With SKECHERS, Becomes Face Of Women's Footwear

Demi Lovato is about to spice up her footwear game by signing on to become the new face of SKECHERS.

The 'Really Don't Care' singer has agreed to a spokesperson for the lifestyle company starting now and extending through until 2016. Lovato will be making her official appearance in TV commercials as well as in print campaigns starting later this year.

"My generation grew up with SKECHERS," said Demi Lovato in a statement, "and now with all of their cool styles and fun colors I'm excited to help introduce the collection to a new generation by sharing this incredible brand's campaign with my Lovatics!"

Demi has made quite the name for herself, starting off as a star on the Disney Channel and launching both a successful acting, as well as singing career. She is currently getting ready to launch her Demi World Tour, which will kick off this September. She is now adding SKECHERS footwear endorser to her resume.

"With her amazing voice, distinct style, and unique personality, Demi Lovato represents everything we look for in a SKECHERS star," President of SKECHERS, Michael Greenberg said. "Demi's talent certifies her position as a pop music superstar as well as a powerful influencer with millions of fans around the globe. We expect her SKECHERS campaign will at the very least match the success and reach that Britney Spears, Christina Aguilera and Carrie Underwood previously brought to our brand."

Demi will appear in SKECHERS ads ranging across all media types including television, print, online, outdoor, and point of purchase.