While we all love seeing GIFs, Vines, Twitter videos or any other online content of the latest and greatest EPL goals, the league itself (along with some media partners) aren't too happy about the unofficial sharing of content. Now the English Premiere League is reportedly setting up some kind of new technology to track down the banned content and keep it under control.
"You can understand that fans see something, they can capture it, they can share it, but ultimately it is against the law," said Premier League director of communications, Dan Johnson. "It's a breach of copyright and we would discourage fans from doing it, we're developing technologies like gif crawlers, Vine crawlers, working with Twitter to look to curtail this kind of activity."
"I know it sounds as if we're killjoys but we have to protect our intellectual property," he added.
Meanwhile, The Sun and The Times will get coverage of goal up online within minutes of the action, but with Vines, those that haven't subscribed to these newspapers can still see the action for free. This is one of the main reasons why the EPL is cracking down on these unauthorized videos.
"The Premier League is cracking down on the illegal use of the copyright because it undermines the lucrative commercial deals that it has entered into with various entities and media outlets," IP lawyer Henna Riaz explained to The Independent. "It is being forced to tackle the issue head on and in a very public manner to demonstrate to its commercial partners that the issue is being taken extremely seriously."
Read more from about this situation right here!
(via The Independent)
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