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In we don't know how Urban Outfitters missed this one news; the clothing company tastelessly posted an item of clothing for sale with the Kent State logo on it. The shirt was tie-dyed pink with deeper patches of red on it, which almost looked like blood. Had it been another University the company would have probably gotten away with selling the sweatshirt, however, Kent State had a tragic shooting back in the 1970's, which left four students dead and nine other wounded.
The students who were killed and wounded were protesting the Vietnam War at the school when the National Guard open fired and shot at the students.
According to E! New, the "vintage" piece of clothing was available on the company website for $130.00, with the description, "Washed soft and perfectly broken in, this vintage Kent State sweatshirt is cut in a loose, slouchy fit. Excellent vintage condition. We only have one, so get it or regret it!"
However, it looks like Urban is the ones that is regretting it, now that they clearly realize that the red splatters on the shirt look like blood stains.
As soon as the company posted the item, the Internet went into a frenzy. People took to Twitter to post their reactions to the scandalous sweatshirt.
How can Urban Outfitters legally even sell clothing with the Kent State logo?
— William Ketchum III (@WEKetchum) September 15, 2014
why was anyone shopping at urban outfitters in the first place — nately (@nately) September 15, 2014
Urban Outfitters is apologizing for something terrible every 4 months WHY ARE THEY STILL A FUNCTIONING COMPANY??
— Shakira (@shakiraevanss) September 15, 2014
Oh, good. I never really liked Urban Outfitters, anyway. Now I have a more definitive reason not to shop there. — Alli Speed (@AlliSpeed) September 15, 2014
People acting shocked that Urban Outfitters did something disrespectful. This is old news.
— courtney (@SassNotClass) September 15, 2014
I can't wait to show off my new Urban Outfitters Hiroshima Hoodie. — John Fugelsang (@JohnFugelsang) September 15, 2014
urban outfitters designers must be sooooo high when they gather to share their ideas
— Joé (@doritjoes) September 15, 2014
How is it that people still haven't figured out that apologizing for tasteless clothing is part of Urban Outfitters' business model? — Jason Kuznicki (@JasonKuznicki) September 15, 2014
I truly cant believe that Urban Outfitters, an est. KNOWN for tasteful, unoffensive, smart clothing, & wise choices has made such a - wait.
— Delaney Yeager (@delaney_yeager) September 15, 2014
Since then, Urban has issued an apology on their Twitter account for their insensitivity. The retailer explained that the red stains are from the discoloration of the original shirt and that it was never their intention to bring up the tragic events of 1970.
"Urban Outfitters sincerely apologizes for any offense our Vintage Kent State Sweatshirt may have caused," the company tweeted. "It was never our intention to allude to the tragic events that took place at Kent State in 1970 and we are extremely saddened that this item was perceived as such. The one-of-a-kind item was purchased as part of our sun-faded vintage collection. There is no blood on this shirt nor has this item been altered in any way. The red stains are discoloration from the original shade of the shirt and the holes are from natural wear and fray. Again, we deeply regret that this item was perceived negatively and we have removed it immediately from our website to avoid further upset."
However, the controversy didn't stop a customer from purchasing the item. They now have it listed on eBay, hoping to sell it to another bidder for an even larger price.
[image courtesy of Urban Outfitter]
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