Victoria Beckham, aka Posh Spice, is spicing up her career by opening a flagship clothing store on 36 Dover Street London Sept. 25.
The fashion designer took to her Instagram on Wednesday night, sharing the finishing touches to her flagship clothing store and revealing the opening date. "#VBDoverSt September 25"
The fashionista will have her first standalone store which will sell her lines, Victoria Beckham, Victoria Victoria Beckham, denim, eyewear and accessories.
Architect Farshid Moussavi, whose products include the 2012 London Olympic Park, is designing Mrs. Beckham's store.
The former Spice Girl revealed in January that she was going to open her own London store, saying to WWD, "I think the time is now because I know my customer."
The space will be a 7,000-square-foot space with three levels.
This year she said that she wants to focus on the U.S. market. "To take it to the next level, I need a team on the ground living and breathing everything here in America."
The shop at 36 Dover Street combines her designs, which are abstract and hip but very wearable. They are pricey, but will definitely make shoppers look as though they have money to spend.
Mark Holgate from Vogue writes, "Brand Victoria Beckham has become rather brilliant at giving us clothes able to do that trickiest of things, which is this: combining conceptual design and a cool attitude, yet are always supremely wearable. Clothes that are not only on the money, but look the money — I don't know why, but I always have this image of her in my head obsessing about the quality and finish on every single little last thing. It always looks like she cares."
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