Coach is launching a series of limited-edition items to commemorate American heritage. First is a collaboration with Charles M. Schulz's Peanuts characters. The bag and accessories collection includes satchels, totes, duffels, wallets, key chains, bracelets, T-shirts, wall art and luggage tags. The luxury leather goods brand has given its handbags a dash of cartoon-like playfulness with Schulz's famous comic strip sketches embossed on the satchels, totes and duffels. Each item includes a signature Coach Story-patch, noting its number in the series, which highlights the item as one of a kind.
"Coach has for so many years been an American institution so it seems fitting to honor that heritage with iconography that captures moments in American pop culture," says Coach creative director Stuart Vevers. "Peanuts and Snoopy were a rite of passage for a generation and continue to be so emotive. There's a particular image of joyful Snoopy that I've always loved and have in our studio that manages to capture so much feeling and emotion in a sketch.
"I was intrigued by the idea of taking that image and playfulness but subverting it. A rebellious spirit is contrasted with reassuringly natural Coach leather to create something unexpected."
According to InStyle, Vevers did just that by pairing a sophisticated color palette of black and ivory with an exuberant Snoopy on a cheery "Woodstock" yellow, and offering black leather Snoopy dolls, which come in various sizes.
The 21-piece Coach x Peanuts capsule collection is available now at French boutique colette.fr and coach.com. With the second launch date comes Coach's first official iPhone app with fun Coach x Peanuts-related features, like getting photo-bombed by Peanuts characters. Check out the digital and animated Coach x Peanuts lookbook on coach.com!
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