Chanel’s Karl Lagerfeld's Choupette Cartoon Version For New Collection [VIDEO]

Karl Lagerfeld is sparking interest in his Choupette accessory collection through a social video featuring the feline. In a film, the cartoon Choupette changes from a sweet cat to a monstrous one. This whimsical film creates a fun campaign that parallels the nature of the collection that features monster Choupette on the items.

"Choupette is the pet cat of Karl Lagerfeld and has quickly become a muse for the designer's own collection," said Amanda Rue, senior strategist at Carrot Creative, New York. "The cartoon video gives personality to the feline and shows her wild side," she said. "The likeness of Choupette's image in the cartoon is reflective in the line of accessories. The video provides context and tells a story that leads directly into the new accessory collection."

According to Luxury Daily, Ms. Rue is not affiliated with Lagerfeld, but agreed to comment as an industry expert.

The video begins with Choupette peering into a Paris apartment from a balcony overlooking the Eiffel Tower. The cat creeps inside toward a red pillow as music plays along with her footsteps. Choupette then climbs onto the pillow and curls up and begins to snore. All of a sudden the camera angle zooms in upon her face and Choupette's eyes begin to spiral and the music's tempo picks up.

The camera fades into her spiraling eyeball and Choupette changes drastically into a monster. She seems to have grown fangs and is aggressively leaping and running. Her demeanor changes back to normal when a hand with fingerless gloves bends down to pet her head, but the second the hand stops, Choupette returns to "Monster Choupette." Check out the video below!

"Focusing on Choupette adds a character to the story," Ms. Rue said. "It is no longer just product but a reflection of something that is important and inspiring to Karl Lagerfeld's life. In a way it brings to life the collection in a way that is not available by product alone. Additionally, Choupette has a social following in her own right, so this creates a real, but tangental expression of the Karl Lagerfeld namesake and brand."

Click here for Choupette's accessories page on the Karl Lagerfeld Web site.

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